Director of Sales and Marketing

Are you looking for a career with a growth oriented company? The Crossings at Hanover is currently seeking a Director of Sales and Marketing. This position is responsible for overseeing the internal and external marketing efforts of the community.
o Manage incoming inquiries and provide tours of the community to prospective residents and families; Ensure staff is trained to handle inquiries and tours as needed.
o Respond to inquiries; Identify needs, barriers, and next steps for each inquiry. Promote appropriate sales enhancements. Use lead tracking system to document all contacts with prospects.
o Develop quarterly marketing plan in conjunction with marketing team.
o Conduct/follow-up on external marketing calls.
o Establish, promote and/or work with senior care support groups.
o Build community relationships through participation in networking groups. Serve as educational spokesperson on aging and health issues.
o Review and collect all appropriate admissions paperwork with resident and family; Manage the move-in process ensuring that each apartment is ready for move-in.
o Respond to all resident and family concerns in a timely manner.
o Develop family events in collaboration with other members of the marketing team.
o Develop Resident Referrals.
o Develop an active Respite Program.
o Host community events.
o Help serve as community spokesperson for local media; developing positive relationships with local media to promote coverage of the community.
o Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary
o Provide staff training on customer service skills and communication techniques when working with residents and families.
o Bachelor's degree or equivalent experience; 3+ years' experience working as a Marketing Director in Senior Care
o Demonstrated ability to build a census.
o Ability to analyze data and develop and implement a marketing plan.
o Strong organizational skills with the ability to multi-task and complete projects on time.
o Ability to establish relationships and connections with a variety of people to include: prospective clients and their families, employees, community resource groups, and the management team.
o Strong oral and written communication skills
o Proficient using computer based programs.

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